What contractor customers do on your website in the first 10 seconds
A homeowner planning a kitchen, a basement, or an addition is about to hand someone a five or six figure job and months of access to their house. They are not in a hurry the way a flooded basement is. They are nervous. So the first ten seconds on a remodeler’s site are spent looking for proof that you have done this exact kind of work before, near them, and that it turned out well.
On a phone, that means they scroll straight past your slogan to find pictures. If the pictures are a logo, a stock photo of a smiling family, and a grid of tiny thumbnails, they leave. If they see a finished kitchen with the town and the scope written under it, they keep going. The second thing they look for is whether you are licensed and insured. The third is how to start: a call button or a short form that asks what they want built.
What a contractor website needs
The page list I plan for a general contractor or remodeler:
- Home. Your best finished project at the top, what you build, the towns you work in, and a call button above the fold.
- Projects. One page per real project, with before and during and after photos, the scope in plain words, the town, and roughly how long it took. This is the page that sells.
- Services. A page for each kind of job you actually want more of: kitchens, basements, additions, full remodels. Each has its own photos and questions.
- Process. How a job runs with you, from the first walk-through to the final punch list. Remodel buyers are scared of the middle of the project, so show them the middle.
- Financing. Only if you offer it, linked to your lender.
- About and licensing. Who you are, your crew, and your Utah license.
- Service areas. A page for each town you really work in, each with a job from that town.
- Contact. A quote form that reaches your phone, not an inbox you check on Sunday.
On licensing: Utah issues contractor licenses by classification. The general ones include B-100 General Building and R-100 Residential & Small Commercial, and there is a separate R101 classification for residential non-structural remodel and repair (Utah DOPL classifications). Utah also requires every active contractor license to carry general liability insurance (DOPL contracting FAQ). Your site states your classification and license number and links to the state’s license lookup, so a careful buyer can check you in under a minute.
What leads cost contractors
I only have sourced numbers for one trade, roofing, so treat this as one example and not your number. Roofing leads on the big lead platforms run about $50 to $120 or more each, and shared leads close at roughly 5 to 15 percent. Roofers report that adds up to $500 to $1,250 or more in lead fees per booked job. In 2023 the FTC ordered one of the largest platforms to pay up to $7.2 million over how it marketed lead quality. If your remodel leads come from the same kind of service, run your own math the same way: what you paid last quarter, divided by jobs you actually signed.
How much does a contractor website cost?
Published 2026 guides put a custom site from a freelance designer at about $1,500 to $8,000, and a boutique agency at $6,000 to $35,000 or more, with care plans running about $50 to $350 a month afterwards (GruffyGoat, 2026). My price is the two numbers shown right below this section: one build fee and one monthly hosting fee. No hourly billing, no change orders on the build, and the domain, code, and photos are registered to you.
See yours before you pay
You apply, which takes about two minutes. Within 48 hours I send you the first screen of your new homepage, built from your own project photos and your real reviews. It costs nothing. If you like it, we talk for 15 minutes about the rest of the pages. If you do not, you keep your money and there are no hard feelings. If you go ahead, the site is live seven days after kickoff, and the build has a 90-day money-back guarantee.